PERSONAL
At the end of a work day, you should be fulfilled in what you do.
A strong brand must have an owner (or team) that is full
of passion, proficiencies and is doing constant introspection to
work smarter and prevent burnout. We can’t pour into our
clients from an empty cup.
PEOPLE
Our brand is what other people say it is. Understanding the people we are reaching through our brand & marketing allows us to make strategic decisions about how to serve them better. Also identifying the underserved people within our communities is a great way to have a larger reach.
VISUAL
The look and feel of your brand: colors, fonts, imagery - can create a
finite memory in a potential customers mind and send a message
that you are safe, friendly, creative, etc. Our brains process imagery 60,000x faster that text, and we build digital first impressions in 2.6 seconds. How are you using strategic visuals to catch your ideal clients eye? It matters.
GROWTH
Once you have an understanding of who you are, who your client is, and how to bring it together with the visuals...
now you can grow! By considering all of your client touch-points, you can improve their experience and gain momentum. This is where the fun part comes together: when you put your foot on the gas to make your brand both memorable & shareable.